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Brand loyalty
In a saturated market, it can be difficult for FMCG brands to stand out. Brands that build lasting relationships with consumers to strengthen brand loyalty and trust will benefit from repeat business and advocacy.
FMCG
Design interactive digital experiences that foster greater consumer engagement, increase foot traffic, and unlock rich consumer insights, to establish highly personal consumer journeys and drive repeat purchases.
How brands can thrive in the FMCG market
Consumers are surrounded by thousands of brands every day, making it difficult for FMCG brands to cut through. Discover the key areas brands can explore to gain the upper hand in this highly competitive market.
Consumer education
Consumers are more conscious than ever in their purchase decisions and brands they choose to associate with. FMCG brands must clearly and honestly educate consumers about their products, benefits, usage instructions, and safety considerations to establish brand trust and loyalty.
ROI maximization
Consumers want to engage with brands that align with their personal interests, beliefs and needs. Understanding consumer preferences and personalizing their experiences should be a key strategy for driving higher sales and maximising ROI.
Uplift product launches
Make your product launches top-shelf
Don’t settle for product launches that fail to generate buzz and captivate your audience. Create and execute product launches that are more interactive and drive greater engagement by leveraging the power of gamification, through enticing games, competitions, and promotions.
Generate greater revenue
Let the revenue stream in
Make sure you don’t put all your revenue eggs in one basket. Improve the profitability of your business by effortlessly monetizing your content in new ways through gamification, rewards, and sponsorships.
Improve consumer education
Take your brand education from bland to grand
It’s well known that information retention is more successful through fun and interactive learning experiences than those that are uninspiring and bland. Develop brand campaigns that leverage gamification to improve the education of your products, keep your brand front-of-mind, and establish lasting consumer loyalty.
Elevate market research
Run market research consumers love
We’re all guilty of ignoring calls from brands to take part in important market research. Be the brand that customers love talking to and effortlessly gather first-party consumer data through engaging content that can be used to solidify your marketing strategy and product development.
What our customers are saying
We are excited about using the Komo platform as it allows our team and agency partners to create interactive, gamified content and competitions, which reinforce a positive consumer experience, with greater efficiency and effectiveness than other platforms. While we may have previously spent a number of weeks and significant investment to set up this type of activity, the Komo tech allows us to execute with speed and agility – a must in FMCG. The Komo platform is a no-brainer for Goodman Fielder and our agency partners.
Head of Digital Marketing at Goodman Fielder
WELL, WHAT ARE YOU WAITING FOR?
Ready to experience Komo? Book a personalized demo and we’ll show you our next-generation customer engagement platform in action.
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