Simply put, gamification is the integration of gaming mechanics into something preexisting—from training programmes to websites—in order to increase engagement and participation. Notice the term “gaming mechanics” and how it differs from “games,” as this is a key difference between the two.
Gamification does not inherently mean gaming. Instead, it is the utilization of gaming elements into the structure of something. In this way, it has a specific business-driven purpose beyond simple enjoyment.
Read more about gamification here.
At Komo, gamification is used as a marketing tool. As with any proven marketing tool, gamification has the potential to be massively influential. To name a few use cases, the power of gamification can be harnessed to gather rich data, reach new audiences, nurture existing ones, and reward your consumers!
Read more about gamification here.
Komo is a SaaS platform that allows you to easily create a digital destination filled with branded, interactive content, competitions, gamified experiences and rich media, with proven templates that can be built in minutes. Komo can live anywhere, and no coding is required.
Learn more on about About Us page.
The Komo Platform is a software as a service (SaaS) platform that allows you to create a microsite (a mini website of sorts), called an Engagement Hub, which completely unique to your brand and message. Within the platform are over 50 games, competitions, integrations, rewards and embeds for you to use to your advantage!
The Komo Platform is not an app, but rather a software as a service (Saas) platform where you can build a microsite for your brand or organisation.
Komo is, in fact, not an agency! Rather, we provide a cutting-edge platform that empowers marketers to maximize attention moments, by cutting through the noise, to drive measurable business growth.
Visit our Request a Demo page here, fill out the form, and a Komo team member will be in touch within 24 hours to arrange a demo!
The Komo Platform currently houses over 55 different games, competitions, rich media embeds and rewards for you to use to your advantage - we call these Cards. You can read more about our products in our features menu!
No matter your objectives, there's a way to achieve any marketing goal with the Komo Platform. Whether you want to increase brand awareness and loyalty, collect data on your target audience, engage users with fun content and competitions, or look for commercial benefits for your partners or sponsors, it's all possible with Komo!
You can read more about the different products from our features menu.
We discuss all our product updates across our newsletter and social channels, but we have a 'what's new' web page coming soon where you can keep track of all the amazing updates to our product!
In the meantime, you can read more about the different products by navigating to our features menu.
Pricing of the Komo Platform is based on your unique engagement, subscription terms, and the features you require. We know that it’s often costly to build real-time consumer engagement that connects with consumers. But in strategic partnership with Komo, it’s not only simple, but it’s also cost-efficient and the value of our product, which helps lower overall execution costs and achieves proven results, is equally as important as cost.
You can find out more about pricing or make a pricing enquiry here.
Our pricing tiers are designed to simplify your decision-making process by offering clear options that align with your specific needs. Whether you’re a startup or a well-established enterprise, rest assured, we have a plan tailored to accommodate your requirements.
If you are interested in learning more about our pricing model, we encourage you to make a pricing enquiry here.
If you want to see exactly how the platform works, the best place to visit is our Komo Hub, which showcases each and every card available on the platform and how it works! If you're after something a little more personalized to you and your brand or organization, you can also request a demo.
Our knowledge base is the best resouce for learning about the specifics of building an Engagement Hub, but our monthly webinars, which you can sign up for here, are also an excellent asset!
The simplicity and ease-of-use of the platform allow you to build any consumer promotion in a matter of minutes. We've done the hard yards here, so there is no coding required to build your Engagement Hub!
Users can engage with any content on your Engagement Hub, whether that be a simple embedded image or gif, a click banner that takes them to your website or an immersive competition. You can also build data capture forms into your Hub, which allow you to collect zero and first-party data from your users!
Read more about our Engagement Hubs here.
You absolutely can! The best way to do this is to visit our Live Client Hub, where you can view the live hubs of our active clients. Or, if you're wanting some more detail, our case studies are also an excellent resource.
Your Engagement Hub is best shared using an omnichannel distribution approach.
Engage consumers with a QR code in-stadium on the big screen, across a live broadcast, using OOH, in your brick-and-mortar locations, in-person and online events, or even on product packaging!
You can also share the link or embed your Hub content across your digital and social channels or via email and SMS.
Read more about our Engagement Hubs here.
Komo integrates with leading CRM, CDP and ESP platforms such as Mailchimp, SalesForce, HubSpot, Campaign Monitor, emarketeer, Click Dimensions, Revinate, ubivox, Merlin, Selligent and many more!
We’ve made integration with all the major social media and entertainment companies a seamless experience. Populate your Hub with exclusive content for your community, promote your sponsors, or drive traffic to your accounts.
The Komo Platform integrates with Facebook, Instagram, Twitter, LinkedIn, Meta, Spotify, Vimeo, Youtube, Twitch + more!
Thanks to our prizing partner, Vault Payment Solutions, the Komo Platform allows you to reward your audience with branded Digital Pays-Enabled Mastercards®, which can be added to any of the 55+ cards on the platform.
You can read more about our integrations here.
Any software that supports Zapier integrations can be used in conjunction with the Komo Platform! Just set up a Zap, and away you go!
You can read more about our integrations here.
As well as our powerful in-built analytics platform, you can also integrate your data with your existing accounts on Facebook Ads Manager, Meta, Google Ads and Google Analytics to maximize your impact using personalised re-targeting.
You can read more about our reporting and analytics here.
Access live data, analytics and insights that mean you can test, learn and update live! View your analytics by individual card or for your whole engagement hub and measure impressions, entries, engagements, user location, coupon redemption and even ROI.
You can read more about our reporting and analytics here.
This is data that users willingly and intentionally impart to your brand or business. The aim of providing this information is usually to improve the individual’s user experience, enabling them to be provided with content that is personalized to their needs and wants.
You can read more about Zer0-Party data in this Komo Blog Post.
This is data your company has collected directly from your audience and consists of personal information such as name, email address, mobile number, address, etc.
You can read more about First-Party data in this Komo Blog Post.
The Komo Platform allows you to build data capture forms into any of our 55+ games, competitions and media embeds, which are completely customizable depending on what information you're wanting to gather. Create marketing opt-ins, build out market research questions, find out what customers like most about your brand, and literally anything else!
A simple question with a simple answer; you do! Our customers own 100% of the data they capture using the Komo Platform.
We’ve combined our gamified technology so you can easily tailor digital coupons to reward engagement with your Hub.
Sent via SMS, email, or redeemed on your personalized Komo Engagement Hub, digital coupons cut through the noise and put the customer first by prioritizing their needs and mobile-first reality. From your staff perspective, its a breeze to either swipe to redeem or scan a QR code or barcode.
Read more about our Digital Coupons here.
Absolutely! A simple QR code or barcode can be attached to your coupon and integrated with your POS system (in-store or online), along with location-specific rules so that you're fully in control of redemption.
Read more about our Digital Coupons here.
Thanks to our prizing partner, Vault Payment Solutions, the Komo Platform allows you to reward your audience with branded Digital Pays-Enabled Mastercards®, which can be added to any of the 55+ cards on the platform.
You absolutely can! Send your audience SMS, emails or marketing eDMs entirely from within the Komo Platform. This experience is completely customizable, with the ability to schedule communications for a certain date and time or when triggered by a certain event in your Hub.
You can! Create opt-out groups of your contacts so that your communications can be as personalized and customized as possible.
There is only a fee for SMS. The price is location-dependent.
There are a few effective ways to get in contact with Team Komo! The best way is to request a platform demo here, where we will take you through the platform and how it can change the way you do marketing. You can also visit our Contact Us page, where you can fill in your details and we will reach out to answer your questions.
Otherwise, message us on any of our social media channels linked at the footer of our website!
Komo has team members all across Australia (Perth, Sydney, Melbourne) and in the US (California, South Carolina).
Our headquarters is in Sydney at 383 George Street, Level 2, Sydney NSW 2000
Our Perth office is at 152 St Georges Terrace, Level 35, Perth WA 6000
Our Melbourne & US team members work from home, but in-person meetings can be arranged! Get in contact with us if this is of interest to you.
You're in the right place! Our website is full of resources for you to explore.
The best and most immersive way for you to learn more is to request a demo with us, where we will personally introduce you to the Komo Platform and what it can do for you!
If you want to see some results from our client's previous activations using the Komo Platform, check out our case studies.
If you want to see what some of the biggest global brands and organizations think about Komo, check out our testimonials.
And if you're not quite ready for a one-on-one demo, our monthly webinars are a great place to learn more.
WELL, WHAT ARE YOU WAITING FOR?
Ready to experience Komo? Book a personalized demo and we'll show you our next-generation customer engagement platform in action.
